LOT-ART: THE ART INVESTMENT PLATFORM

Google Ads Specialist & Marketing Communications Associate

At Lot-Art, an innovative search engine platform that connects art collectors with auction opportunities, I developed proficiency in Google Ads and Analytics while creating and managing multiple campaigns promoting auctions around the globe each week. I built up a previously non-existent Google Ads account that garnered 72K clicks and 7M impressions in its first 8 weeks, driving nearly 10% of all lot-art.com web traffic by mid December 2020. After carrying out this fulfilling project as Marketing Communications Associate, I was offered a position as the company’s Google Ads Specialist. Outside of my main project, I revamped the Lot-Art Twitter account with new content assets that I created on Canva, resulting in a 50% follower increase. I also engaged customers through the website's live chat system six hours a day, providing education on the platform's features and personable website navigation support. Additionally, I contributed to business development by researching new auction houses for partnerships and representing the company in a recorded video pitch for potential investors.